10:00 Michael Johnson
This morning we visited Michael Johnson owner and creative director of Johnson Banks, a small graphic design firm specializing in branding for mainly local British companies, organizations and institutions. He showed us his most recent work, which included the re-design of the British Film Institute logo and re-inventing the attitude of an organization entitled “Save the Children” from a passive aggressive to a more optimistic “get involved” approach. In re-creating the branding for this organization Johnson took an innovative approach to design by having young school children re-draw over the existing gill sans logo. Johnson gave us good advice during this visit stating “you can learn a lot from watching other people, so work for many other people, then think about starting your own work. I had 8 jobs in 8 years."